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NOVO NORDISK
CLINICAL TRIAL CAMPAIGN
Novo Nordisk needed to recruit likely participants for their clinical trials.
So how do you encourage volunteers when their eligibility and the specifics of the trial cannot be disclosed until they agree to take part?
The promise of the premium service and benefits the trial volunteers would receive were demonstrated across a series of ads through the very clear and direct messaging which supported the impactful and metaphorical photography.
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