BLU

VAPES

ENJOY NICOTINE YOUR WAY

 

Tobacco purchase is habitual and automatic.

But choice is emotional and happens in the moment.

So our campaign and toolkit dialled up the emotion through the consumption moment to target both smokers and dualists supported by non-judgemental messaging offering support.

Instore touchpoints, promotions and gifting were disruptive helping smokers and dualists overcome any inhibitions.

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