GET CLOSE UP TO A PENGUIN
A consequence of the lockdown is that we have more time.
Time to reflect and be nostalgic and to do the things we never had much time for before.
By taking this as an inspiration, we came up with a speculative advertising campaign to use our new-found time at home to encourage people to read a Penguin Classic book. Each title and message is relevant to following the social distancing and stay at home measures.
The nostalgia? A creative tribute to the classic art direction and copywriting of our advertising heroes.