To support GSK in their ongoing battle against malaria, we proposed they combine forces with Kite, a company that uses specific compounds from food flavours to produce an odour which blocks a mosquito’s ability to track humans.


We then created an initiative in store: for every GSK product sold, a pack of odour stickers was sent to vulnerable children in malaria hotspots.

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Louis Loizou / Art / +44 (0)7870 638 903

Das Petrou / Copy / +44 (0)7989 387 824